Digital Marketing

Industry Market Research

Online Market Industry Research and corresponding document – determining “competition,” site legitimacy landscape, looking into what your competitors online generally do well (community building, good usability, consistent online presence, etc.), determining your gagellan.com website’s advantages and disadvantages within the online space. This document will also consider your target markets online and help isolate your online marketing campaign objectives, such as page views, sign ups, downloads, etc.

Key Phrase Research

Determining the most searched and best long-term keyword strategy. This will determine what your customers are searching for and what phrases companies like yours are using on their sites. By determining this we can focus on phrases that not only bring in qualified traffic but also are often overlooked by the competition. This research is the base for all other search-engine-marketing efforts.

Competitor Research

Online Market In-depth Competitor Research and corresponding document – analyzing your competitor’s Design, Content, and Links for organic optimization viability, usability, and other online marketing savvy. This data will tell you your competitor’s strengths and weaknesses. Solution will take a closer, more in-depth look at what certain competitors are doing in the social media space.

Complete Site Audit

A thorough SEO analysis of your existing site, including a detailed break-down of what is going right and wrong on your website from an SEO standpoint. This document can be used as a basis for your overall organic optimization services and general web marketing plan. The site audit includes: Key phrase Research, Web Site Design & Content Analysis, Link Analysis, Search Engine Strategy Recommendations, and Summary.

Link Bait Strategy

Link popularity is an essential part of organic optimization services. These in-coming only links cannot be bought or bargained for effectively any longer. Websites must create content worth linking too and then promote that content to encourage linking. Solution can help brainstorm and create a link bait campaign that will establish your website as an industry leader and generate the incoming links needed to do well in organic search listings.

Gagellan plan on talking about SEO (Search Engine Optimization & Marketing) in another Back to Basics article in more depth. However, it’s important to write copy on Gagellan.com site that will rank well at the search engines and persuade people to take a desired action at your website.

Each page on your site should narrowly focus on a subject related to gagellan.com business. It could be a product, service, or benefit your business offers. Using a third party tools, you can do some research on how often a desired keyword is searched on each month.

Gagellan Campaign Goals

SEO

1. Getting top SERP {1-5} for most keywords.
2. Mixing the low hanging and high completion/generic keywords in a way that increase the landing page weight.
3. Increasing the visits from organic keywords and listing.
4. Creating the page rank.
5. Increasing the link popularity.
6. Implementing the Silo structure so that internal linking value increases.

SEM

1. Generate visitors with conversions.
2. Refining and selecting all the high conversion keywords that has low search volume.
3. Testing the keywords vis-à-vis landing page so as to increase the CTR and reduce the campaign cost.
4. Removing the non performing keywords from the list.

Gagellan SEM Checklist

• Setting the Adwords as well as search marketing account.
• Creating the Ad Groups.
• Selecting the landing page for campaign.
• Ad Copy generation.
• AB Testing.
• Landing page optimization.
• Quality score measurement.
• Installing the tracing code for conversion.
• Setting up the Goal funnel.
• Competitor research and figuring the killing ads.
• Adding up the engaging features over the landing page to increase the conversion rate.
• Campaign analysis.
• Daily ROI reporting.
• Removing the non performing keywords.
• Increase the geo targeting.
• Compiling the final list of high conversion keywords.
• Day parting as applicable to reduce the cost.
• Back end work to increase the CTR and reduce the cost in long run.

Gagellan.com SEO Checklist

• Strategic keyword selection.
• Keyword grouping.
• Landing page selection.
• Creating the Google Webmaster log.
• Creation and submission of XML sitemap.
• Fixing broken links.
• Fixing canonicalization.
• Validating website forms.
• Search engine friendly URL rewriting.
• Setting up the Google Analytics log.
• Creation of the Blog.
• Creating keyword rich page title.
• Creating unique descriptions.
• HTML/CSS validation.
• Anchor text links.
• Image validation.
• Link building.
• Article syndication.
• Press release submissions.
• Blog optimization.
• Forum marketing.
• Yahoo and Wiki answers.
• Facebook and twitter marketing.

Our innovative demand management solutions allow you to offer enhanced customer satisfaction by emphasizing on major focus areas like:

• On-site optimization of metadata, installation of analytics and web tools
• Press releases distributed to relevant sources
• Microsites (and link building for those microsite)
• Directory submissions
• Social claiming of 50+ social media sites (YouTube, Facebook, etc.)
• Social signals (using those claimed sites to generate interest/presence for the client)
• Nice blog posts
• Video
• Article submissions
• We optimize with industry best practices to increase the campaign’s overall performance.

Will help to create a social media sub website

Measure your traffic.

It’s important to know how much traffic your site is getting, where your visitors are coming from, and what their behaviour is once they get there.

For most small business, Google Analytics is the way to go. It’s free and insanely powerful. Your web developer should be able to quickly add the snippet of code to every page so you can start measuring your results.

• Keyword ranking
• Website traffic report
• Note: SEO & SEM reporting dashboard reports delivered by the 12th day of the month or first business day after the 12th if it lands on the weekend.